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Addiction believes in creating responsible
foods that are both great for your pets as well as the environment
and is the only pet food company to participate actively in the
eco-sustainability movement. Our pet food sources are only from
New Zealand and Australia and are carefully chosen to ensure that
our products adhere to our eco-friendly philosophy.
The New Zealand Brushtail and Australian Kangaroo have long since
been considered pests. There are approximately 70 million Brushtails
and 3.6 million Kangaroos destroying extensive areas of New Zealand
and Australian forest and endangering wildlife. These animals are
being strictly controlled in the hope that their numbers can be
greatly reduced and the damage caused put to a stop. However, instead
of being destroyed, these pests make good novel protein sources
of pet food. The Brushtail contains higher levels of Omega 3 &
6 Fatty Acids than other red meats and fish and we have partnered
with the New Zealand government to harvest the animal for our food.
The Australian government has licensed the harvesting of free-range
kangaroos for commercial pet food as it is a low-fat meat with high
levels of Conjugated Linoleic Acid (CLA), shown to contribute to
overall health and fitness.
Addiction also
utilizes other environment-friendly novel protein sources such as
venison and eel. New Zealand is a major world supplier of venison,
a naturally healthy red meat rich in Protein and Iron. Its deer
live in a free-range environment, and are free of artificial hormones
and chemicals. We only use New Zealand freshwater eel which do not
contain many of the pollutants found in marine fish.
Dogs with meat
allergies will be able to choose a meat exclusion diet with Zen
Vegetarian. Eating plant food rather than animals leads to better
use of resources and better protection of the environment.
Our signature
foods are our top-selling NZ Brushtail & Vegetables,
NZ Venison & Apples, Unagi & Seaweed, King Salmon &
Potatoes, Perfect Summer Brushtail, New Zealand Forest Delicacies, Wild Kangaroo & Apples and Zen Vegetarian.
Whole meat is used with no additives, preservatives and fillers,
giving your pet a meal as close to nature as possible. By feeding
your pets Addiction, you play a part in saving the environment as
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