Addiction is proud to announce that the internationally respected, independent Whole Dog Journal in the USA has just recognized La Porchetta, Viva La Venison and Salmon Bleu as Approved Dry Foods of 2010. Having been awarded this title by WDJ since 2007, Addiction’s Viva La Venison and Salmon Bleu have enjoyed worldwide recognition as some of Addiction's fastest-moving foods. With La Porchetta onboard, it is no doubt 2010 will be an exciting year for everyone!

Since 2001, the Addiction brand has anchored itself as the leader in hypoallergenic pet nutrition, offering the widest range of low allergy and low inflammatory premium proteins in nutritionally balanced holistic diets with no by-products, fillers, artificial flavoring and preservatives. Featuring only the finest premium proteins balanced with antioxidant-rich fruits and vegetables, dogs and cats around the world can now receive their well-deserved optimum health level and overall well-being for a happy and fulfilling life. Addiction now has a complete and rapidly-growing range of award-winning hypoallergenic pet foods inspired by New Zealand, home of Addiction, amassing a passionate Global following of discerning pet owners seeking the ultimate in holistic pet nutrition.

2010 WDJ Winners La Porchetta, Salmon Bleu and Viva La Venison Dry Dog Foods in 4lbs and 20lbs are now available at all good specialty pet stores.