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Addiction pioneered the use of low-temperature processing to retain valuable nutrients, co-factors and enzymes in their pet foods, giving the pet a food closest to what nature intended. Using premium proteins and free-range New Zealand meats, Addiction’s Raw Dehydrated Food line is specially designed to manage and prevent food allergies and sensitivities.


Addiction's Wild Kangaroo & Apples rated 'Top Approved Dry Food' and New Zealand Venison & Apples received honors as a 'Top Approved Wet Food' by the internationally respected Whole Dog Journal, USA.

Addiction achieved double-digit sales growth and planned further expansion.